Category: Blog

News, views and shoes.*
*There aren’t actually any posts about shoes here. But it rhymed and the rhythm of three works well. Hence the shoes.


Storming the (magic) world!

Magic Dave continues to storm the magic world… with sets now in the hands and homes of some of the greatest magicians. World Ambassador of Magic Jeff McBride says, ‘Magic Dave is my new hero!’

So, how did ‘Magic Dave’ come to pass? The full story is in this month’s MagicSeen magazine. Click the link below to read ‘The Evolution of Dave’. (Thanks to MagicSeen for kind permission to re-publish the article here.)

Evolution of Dave

Have you got your set yet? The first four illustrations are now available as a set of quality coloured prints. Each print is on premium 250gsm silk and fits a standard A4 frame. Plus they are POSTAGE FREE worldwide! Check them out at my online store today.

Need a giggle?

So, there I was, one particular night of late, feeling like a needed cheering up. So, with pencil and paper, I brainstormed and created Magic Dave. 

Magic who? 


My idea was to paint some pictures of serious performers doing various stage performances and then title them with comical captions. Alas, my style of art doesn’t really lend itself to what I had in mind. So, I approached my good friend and pro illustrator Graham Hey. Graham’s CV is pretty awesome, having illustrated for many leading newspapers and magazines such as Viz and Smut. 

Together, we fleshed the idea of Dave out and Graham used his cartooning skills to really bring Dave to life. 

After further development work with my girlfriend Jen, we finalised this first set of four prints. Each is A4 size (11.7 x 8.3″) on 250gsm premium silk. The first four in the series are available as a complete set here. 

These bright, comical art prints will certainly make you smile. Spread the good cheer and buy two sets and save! One for you, one for a friend. After all, many of us could do with a good laugh right now. 

Visit Dave here and read all about him!

Apparently, it’s relaxing

Well, that’s what collectors tell me. Watching me paint in the studio has a calming effect. Despite the video being without sound, I do often play chilled music… interspersed with a bit of rock, metal and opera! 

The latest video to be uploaded to my fledgling YouTube channel features me painting one of my ‘hobby’ artworks. By ‘hobby’ I mean that it is a painting of a magician. As an ex-pro performing magician, I sometimes like to paint magicians from yesteryear. Strange when your hobby is also your job, but such craziness makes my world go happily round. That and the drugs of course (yesterday it was Haribo cola bottles). 

Here’s a direct link to the video. Enjoy – oh, and if you like it, please be a peach and subscribe. As I say it’s early days for the channel… it’s not yet in nappies. Share away! 

Free ebook!

I’ve recently written a nifty little ebook which will take you roughly the time it takes to enjoy a brew and slice of cake to read. In it, I describe my 6-Simple-Steps to starting your own Fine Art Collection. Many people wonder where and how to begin collecting fine art. I cut through the noise and teach you how to go about finding out what you’d like to collect and how best to acquire it. 

Dive in and enjoy!

Read it here: Jay Fortune’s 6 Simple Steps ebook 

I was finally persuaded…

I was finally persuaded! After many collectors enjoyed my recent Tommy Cooper time-lapse video which was part of the Magic Circle’s online celebration of Tommy. The artwork was filmed and sped-up, so you can have a glimpse over my shoulder as I create the original drawing in charcoal. It’s like watching me on acid! Such was the reaction and messages from collectors who wanted more like this, I’ve now launched my YouTube channel. (Pause for Hoorah’s.) I will upload more videos, glimpses from new projects and talk about works in the coming weeks. 

Here’s why I do what I do

When I devise a concept for a new painting, I often paint without a concern too much about who may finally acquire the work. I paint the composition I am excited about and just have to put it down in paint – no matter what it may be. Some ideas just don’t get my creative juices flowing, others are so energized in my psych that I’ve got to drop everything and start right away. 

I have long since found that every piece of art finds its owner. Each piece is destined for a particular collector, whether new or established. My ‘Bow-wowie’ original has now found its home and the owners were as excited to acquire him as I was to paint him!

‘Bow-wowie has arrived! Thank you so much, he is magnificent. Can’t tell you how excited I am.  We really love your work and we have always had border collies and I’m a huge Bowie fan so it somehow seemed like destiny!  We are so delighted to own another one of your paintings.  Can’t wait to show it off to the world! Your artwork are the only originals that we own, we just love your stuff and now we really are getting a collection going.’  – L. Scarfe, UK.  

And here’s the photo of him in his new home. 

Have you found your unique original of mine yet? My work is in galleries and also available direct from my studio. Keep an eye on my store as originals often appear there and, if you’ve not yet done so, please sign up to my VIP Private Members list right now via the yellow box at the top of this site. Who knows? Maybe the work I’m painting in the studio today will be the perfect piece destined for you. 

feature profile

Hugely humbled to be featured in a 10-page profile in the latest issue of the high-brow trade magazine Magische Welt. Many new collectors in Germany, Belgium and Holland have already acquired their first print and begun their Jay Fortune art collection. Hashtag blessed! 

A nice surprise was two of my peers were contacted by the editors and asked to write about me; thankfully they were both kind. Although, I did wonder what ‘Kunst’ meant… 

The Great Unlocking begins!

Wanna play a game?

The Great Unlocking is here!

As we come out of lockdown restrictions here in the UK, I thought it would be fun to begin ‘unlocking’ some never-before-offered originals.

So, here’s how this works; The above painting – No, it’s not some new abstract😉 – is an original of mine. In the coming days, my VIP Private Members (sign up at my website for free!) will receive an email with the first piece of this puzzle removed, revealing the painting underneath. As each piece is removed the starting price will go up the value of the piece removed.

How much will you let the value increase before you acquire this original?

This original will start off at a stupidly low value (I’m over-excited about getting our freedom back obviously!) and will be offered first to my VIP Private Members in an email on Tuesday 13th April.

Who knows? You might be bagging yourself a bargain… which I may just come to regret! Ha!

And yes, I have been out in the sun; hence the ‘flushed’ look! #bringonsummer

Swiss-Army Wife?!

Click the link below to read in full! Thanks to MagicSeen Magazine for kind permission to re-publish the article here from the March 2021 issue.

Abigail McBride Interview with Jay Fortune


developing our creative identity

What is a ‘creative identity’? How does an artist of any discipline create one? 

Challenging questions asked of me by Toby at TNG Magazine, to which I put my thinking cap on and let forth my wisdom (!).

Like so many things in life, the path to developing a unique creative identity is not a one-size-fits-all process. Here we talk to Artist N Virtual member Jay Fortune to find out about his own take on developing a creative identity.

Jay’s approach to visual arts is coloured by an 18-year career in magic. Since stepping over into the art world, he has quickly established himself as “one of the UK’s most exciting young artists”, receiving...’

Read the full interview here>>