Category: Blog

News, views and shoes.*
*There aren’t actually any posts about shoes here. But it rhymed and the rhythm of three works well. Hence the shoes.


Apparently, it’s relaxing

Well, that’s what collectors tell me. Watching me paint in the studio has a calming effect. Despite the video being without sound, I do often play chilled music… interspersed with a bit of rock, metal and opera! 

The latest video to be uploaded to my fledgling YouTube channel features me painting one of my ‘hobby’ artworks. By ‘hobby’ I mean that it is a painting of a magician. As an ex-pro performing magician, I sometimes like to paint magicians from yesteryear. Strange when your hobby is also your job, but such craziness makes my world go happily round. That and the drugs of course (yesterday it was Haribo cola bottles). 

Here’s a direct link to the video. Enjoy – oh, and if you like it, please be a peach and subscribe. As I say it’s early days for the channel… it’s not yet in nappies. Share away! 

Free ebook!

I’ve recently written a nifty little ebook which will take you roughly the time it takes to enjoy a brew and slice of cake to read. In it, I describe my 6-Simple-Steps to starting your own Fine Art Collection. Many people wonder where and how to begin collecting fine art. I cut through the noise and teach you how to go about finding out what you’d like to collect and how best to acquire it. 

Dive in and enjoy!

Read it here: Jay Fortune’s 6 Simple Steps ebook 

I was finally persuaded…

I was finally persuaded! After many collectors enjoyed my recent Tommy Cooper time-lapse video which was part of the Magic Circle’s online celebration of Tommy. The artwork was filmed and sped-up, so you can have a glimpse over my shoulder as I create the original drawing in charcoal. It’s like watching me on acid! Such was the reaction and messages from collectors who wanted more like this, I’ve now launched my YouTube channel. (Pause for Hoorah’s.) I will upload more videos, glimpses from new projects and talk about works in the coming weeks. 

Here’s why I do what I do

When I devise a concept for a new painting, I often paint without a concern too much about who may finally acquire the work. I paint the composition I am excited about and just have to put it down in paint – no matter what it may be. Some ideas just don’t get my creative juices flowing, others are so energized in my psych that I’ve got to drop everything and start right away. 

I have long since found that every piece of art finds its owner. Each piece is destined for a particular collector, whether new or established. My ‘Bow-wowie’ original has now found its home and the owners were as excited to acquire him as I was to paint him!

‘Bow-wowie has arrived! Thank you so much, he is magnificent. Can’t tell you how excited I am.  We really love your work and we have always had border collies and I’m a huge Bowie fan so it somehow seemed like destiny!  We are so delighted to own another one of your paintings.  Can’t wait to show it off to the world! Your artwork are the only originals that we own, we just love your stuff and now we really are getting a collection going.’  – L. Scarfe, UK.  

And here’s the photo of him in his new home. 

Have you found your unique original of mine yet? My work is in galleries and also available direct from my studio. Keep an eye on my store as originals often appear there and, if you’ve not yet done so, please sign up to my VIP Private Members list right now via the yellow box at the top of this site. Who knows? Maybe the work I’m painting in the studio today will be the perfect piece destined for you. 

feature profile

Hugely humbled to be featured in a 10-page profile in the latest issue of the high-brow trade magazine Magische Welt. Many new collectors in Germany, Belgium and Holland have already acquired their first print and begun their Jay Fortune art collection. Hashtag blessed! 

A nice surprise was two of my peers were contacted by the editors and asked to write about me; thankfully they were both kind. Although, I did wonder what ‘Kunst’ meant… 

The Great Unlocking begins!

Wanna play a game?

The Great Unlocking is here!

As we come out of lockdown restrictions here in the UK, I thought it would be fun to begin ‘unlocking’ some never-before-offered originals.

So, here’s how this works; The above painting – No, it’s not some new abstract😉 – is an original of mine. In the coming days, my VIP Private Members (sign up at my website for free!) will receive an email with the first piece of this puzzle removed, revealing the painting underneath. As each piece is removed the starting price will go up the value of the piece removed.

How much will you let the value increase before you acquire this original?

This original will start off at a stupidly low value (I’m over-excited about getting our freedom back obviously!) and will be offered first to my VIP Private Members in an email on Tuesday 13th April.

Who knows? You might be bagging yourself a bargain… which I may just come to regret! Ha!

And yes, I have been out in the sun; hence the ‘flushed’ look! #bringonsummer

Swiss-Army Wife?!

Click the link below to read in full! Thanks to MagicSeen Magazine for kind permission to re-publish the article here from the March 2021 issue.

Abigail McBride Interview with Jay Fortune


developing our creative identity

What is a ‘creative identity’? How does an artist of any discipline create one? 

Challenging questions asked of me by Toby at TNG Magazine, to which I put my thinking cap on and let forth my wisdom (!).

Like so many things in life, the path to developing a unique creative identity is not a one-size-fits-all process. Here we talk to Artist N Virtual member Jay Fortune to find out about his own take on developing a creative identity.

Jay’s approach to visual arts is coloured by an 18-year career in magic. Since stepping over into the art world, he has quickly established himself as “one of the UK’s most exciting young artists”, receiving...’

Read the full interview here>> 

Pick a Card… Any Card…

Official FAB* Cards!

*FAB stands for ‘Fine Art Blank’ Cards… although they are also totally fab! Well, I would say that. I was going to call them Creative Retro Art Pieces. Glad I didn’t.

My brand-new Official FAB Cards are here! Both sets contain 5 quality greetings cards, each carefully curated featuring original art from my Girls & Graphics, HumAnimals and Childhood Memories collections.

By owning these unique cards, you can begin your collection of my art for less than £3 per card!

FAB Set 1 features perfectly captured prints of my original paintings; ‘Desire’, ‘Flower Power’, ‘Drinks at Six’, ‘Beaky Blinders’ and ‘Sherlock Hound’.

FAB Set 2 features; ‘Bat Cat’, ‘Bow-wowie’, ‘Cherry Bomb’, ‘Queen of Diamonds’ and ‘We’re Off to See the Wizard’.

I’ve over-seen the entire process, selecting the card, their design and the final featured paintings were chosen by collectors and fans online and in my newsletter. These cards have been created with the same care and attention that I give to my original paintings. I know you’ll be delighted with your set!

View the FAB new cards now>>

I’ve been playing cupid.

Love has been in the air and the studio… and I’ve been painting lovers for Valentine’s Day. Cupid or what?!… Here’s a recent commission of a collectors favourite icon and his happy wife:-) And below is a new portrait of my girlfriend. 

24 x 30″
Original painting

‘As a working class guy, I had always admired artistic talent but found it too expensive and out of reach. With the Covid-19 lockdown I found myself unable to do many of the things I would have normally done, such as family holidays, so I had a little bit of spare cash towards the end of the year. I looked into buying an original artwork for a Christmas present for my wife. I saw and loved Jay’s work and contacted him to explain what I wanted. We had a chat on the phone about my more specific requirements and I sent him some photos of the decor in my home so he could colour match his palette to what I wanted. I now have a stunning piece of art on my living room wall and a very happy wife! Who knows, maybe next Christmas I might buy another!’ – S. Ingeldew. UK


Well, if I’m offering to paint your loved one, then I have to paint mine! Here’s a recent portrait of my girlfriend Jen. Particularly challenging as Jen is also an artist. Jen has a dragon across her back, so I was going to title it ‘The Girl with the Dragon Tattoo Two’ but in the end decided on ‘Soul Mate’ – I know, I’m a romantic devil.