Category: Blog

News, views and shoes.*
*There aren’t actually any posts about shoes here. But it rhymed and the rhythm of three works well. Hence the shoes.


We are FAM…ily… I’ve got all my mugs and me

They’re super cute, they’re trendy and they’re here. 

What are, I hear you ask?

Only my new FAMs! Yes, these official Fine Art Mugs (FAMs) will make any tea-time super arty. Each 10oz mug is vibrant and adorned with my artwork. There’s four different FAMs in the new set with more coming in 2022. Which is your fave?

Visit now and check them out! Plus, they’re less than a tenner each. What’s not too like? 

That special something for that special someone

It’s almost that time of year… when we think about all the special people who make our lives meaningful. And the usual dilemma; how to show them how much they mean to us? You’d expect me to say it, but there really is nothing quite like a private commission. Receiving your own specially painted portrait of a cherished memory, loved ones or their favourite icon (or pet!) takes people’s breath away. 

Owning an original artwork is something you’ll look at time and time again. I regularly receive emails from my collectors who tell me how they still enjoy looking at their art as they pass it day in and day out, always finding something fresh about the work.

But don’t take my word for it: check out the many, many reviews from collectors around the globe here and from past commissions here. 

If you’d like to discuss your private painting for this Christmas, please don’t leave it too long! I hate disappointing people, but I have limited slots as each piece takes a while to create and then dry, package and ship. Every artwork is painted entirely be me, packaged by me, certified by me. I handle everything, so your art is the best it can be right up until it leaves my studio. 

Each painting comes ready-to-hang and can be of a size to suit your space and budget. Many people think owning an original is beyond their means, but there’s many solutions. It may be that a charcoal or pencil original might work better for you. Whatever your budget or wall space requirements, do get in contact as I’m confident we can find the perfect solution for you. 


Legendary British model icon and international singer Samantha Fox and I have teamed up to raise funds for the Pink Ribbon Foundation during this month of October as it’s Breast Cancer Awareness month. 

Sam is an ambassador of the Foundation and works tirelessly to promote the cause which is dear to her heart. 

Here’s a special time-lapse video of me painting the work, plus Sam counter-signing it and talking about the piece. Do make sure your volume is up toward the end of the video. 

The painting is now available to bid on. The auction will continue throughout October, with the highest bid winning this unique original painting signed by both Sam Fox and me. 

Every bidder will receive a free limited edition mini-print of the work. 

To place a bid and help raise funds for this amazing foundation, please email my agent Rick at If you’re able to offer a serious bid, then thank you! Rick will be delighted to hear from you. 

If circumstances don’t allow you to currently make a bid for this unique painting, please do consider sharing this VIP email to others who may wish to make a bid. You beautiful person. 


A Pair of Privates!

‘I’ve just received my new artwork to add to my growing collection of Jay’s fine art. It’s of me playing the character Private Calfor in Rogue One (Star Wars) along with the Lego version recently released. I love this painting! It’s stunning, perfectly rendered and now has pride of place in my home. Jay delivered yet again dealing with everything personally and professionally, with his quality art, constant communication throughout and perfect packing and shipping. As soon as it arrived, I put it straight on the wall, no need to faff about with anything. I’ve already had so many friends and fans compliment the work and enquire about Jay’s skills. I couldn’t recommend his amazing talents enough and his customer service is superb.’

This is a photo of Matt, a good friend and one of my biggest collectors (literally, he has 7 pieces of my art now and he’s also a massive body-building stunt-man!) who played the character Private Calfor in Star Wars Rogue One. When Lego released a version of his character, I just had to paint them both. I titled it ‘A Pair of Privates’! 

To see a video and hear my talking a little about my process on this piece, please click here>> 

To enquire about your own commission, please email me here or check out this link for more details. 

Storming the (magic) world!

Magic Dave continues to storm the magic world… with sets now in the hands and homes of some of the greatest magicians. World Ambassador of Magic Jeff McBride says, ‘Magic Dave is my new hero!’

So, how did ‘Magic Dave’ come to pass? The full story is in this month’s MagicSeen magazine. Click the link below to read ‘The Evolution of Dave’. (Thanks to MagicSeen for kind permission to re-publish the article here.)

Evolution of Dave

Have you got your set yet? The first four illustrations are now available as a set of quality coloured prints. Each print is on premium 250gsm silk and fits a standard A4 frame. Plus they are POSTAGE FREE worldwide! Check them out at my online store today.

Need a giggle?

So, there I was, one particular night of late, feeling like a needed cheering up. So, with pencil and paper, I brainstormed and created Magic Dave. 

Magic who? 


My idea was to paint some pictures of serious performers doing various stage performances and then title them with comical captions. Alas, my style of art doesn’t really lend itself to what I had in mind. So, I approached my good friend and pro illustrator Graham Hey. Graham’s CV is pretty awesome, having illustrated for many leading newspapers and magazines such as Viz and Smut. 

Together, we fleshed the idea of Dave out and Graham used his cartooning skills to really bring Dave to life. 

After further development work with my girlfriend Jen, we finalised this first set of four prints. Each is A4 size (11.7 x 8.3″) on 250gsm premium silk. The first four in the series are available as a complete set here. 

These bright, comical art prints will certainly make you smile. Spread the good cheer and buy two sets and save! One for you, one for a friend. After all, many of us could do with a good laugh right now. 

Visit Dave here and read all about him!

Apparently, it’s relaxing

Well, that’s what collectors tell me. Watching me paint in the studio has a calming effect. Despite the video being without sound, I do often play chilled music… interspersed with a bit of rock, metal and opera! 

The latest video to be uploaded to my fledgling YouTube channel features me painting one of my ‘hobby’ artworks. By ‘hobby’ I mean that it is a painting of a magician. As an ex-pro performing magician, I sometimes like to paint magicians from yesteryear. Strange when your hobby is also your job, but such craziness makes my world go happily round. That and the drugs of course (yesterday it was Haribo cola bottles). 

Here’s a direct link to the video. Enjoy – oh, and if you like it, please be a peach and subscribe. As I say it’s early days for the channel… it’s not yet in nappies. Share away! 

Free ebook!

I’ve recently written a nifty little ebook which will take you roughly the time it takes to enjoy a brew and slice of cake to read. In it, I describe my 6-Simple-Steps to starting your own Fine Art Collection. Many people wonder where and how to begin collecting fine art. I cut through the noise and teach you how to go about finding out what you’d like to collect and how best to acquire it. 

Dive in and enjoy!

Read it here: Jay Fortune’s 6 Simple Steps ebook 

I was finally persuaded…

I was finally persuaded! After many collectors enjoyed my recent Tommy Cooper time-lapse video which was part of the Magic Circle’s online celebration of Tommy. The artwork was filmed and sped-up, so you can have a glimpse over my shoulder as I create the original drawing in charcoal. It’s like watching me on acid! Such was the reaction and messages from collectors who wanted more like this, I’ve now launched my YouTube channel. (Pause for Hoorah’s.) I will upload more videos, glimpses from new projects and talk about works in the coming weeks. 

Here’s why I do what I do

When I devise a concept for a new painting, I often paint without a concern too much about who may finally acquire the work. I paint the composition I am excited about and just have to put it down in paint – no matter what it may be. Some ideas just don’t get my creative juices flowing, others are so energized in my psych that I’ve got to drop everything and start right away. 

I have long since found that every piece of art finds its owner. Each piece is destined for a particular collector, whether new or established. My ‘Bow-wowie’ original has now found its home and the owners were as excited to acquire him as I was to paint him!

‘Bow-wowie has arrived! Thank you so much, he is magnificent. Can’t tell you how excited I am.  We really love your work and we have always had border collies and I’m a huge Bowie fan so it somehow seemed like destiny!  We are so delighted to own another one of your paintings.  Can’t wait to show it off to the world! Your artwork are the only originals that we own, we just love your stuff and now we really are getting a collection going.’  – L. Scarfe, UK.  

And here’s the photo of him in his new home. 

Have you found your unique original of mine yet? My work is in galleries and also available direct from my studio. Keep an eye on my store as originals often appear there and, if you’ve not yet done so, please sign up to my VIP Private Members list right now via the yellow box at the top of this site. Who knows? Maybe the work I’m painting in the studio today will be the perfect piece destined for you.